The importance of online trust

Online security is a huge concern for website users who are being asked for their card details and having security features on your website can improve conversion rates, reduce shopping cart abandonment and increase revenue:

• 71% of internet users only shop at sites they know and trust*
• 38% of internet users only shop at sites with a trust mark*
• Nearly 70% of internet users have terminated an online order due to lack of trust*

*Source: April 2005 study by TNS, an independent research firm.